It seems as if new beauty products are released every week. The claims are even bolder than the number of items and services on the market. To read them, you’d think the manufacturers have done the impossible and created a miracle cure that will prevent the signs of aging and keep you young forever.

In reality, it’s bluster and marketing magic to ensure the product sells and makes money. You know this, but you can’t take the risk. If there is a slight chance it will work, it’s worth the investment. Of course, this attitude is costly since new cosmetics aren’t fairly priced and you require a lot of lotions to maintain your current routine.

In an ideal world, you’d be able to tell when a release was effective and when it was worth swerving. There is no one-size-fits-all policy, but there are four hacks which will provide greater insight. You can find them underneath.


The reputation of the seller is one of the most accessible ways to sort the weak from the strong. It’s worth pointing out that this trick doesn’t guarantee results one-hundred-percent of the time – some brands are new and have to start somewhere. Still, the company’s previous results are markers for whether they’ll be successful the next time around.

When you hear a business like Clarins say that they have some of the best skincare products on the market, you don’t disagree. After all, sixty years of developing and testing is a long time, and you respect that fact. Straight away, you’re happy to trust them and take a chance, which is normal.

But, what if a business is somewhere in-between, or at the start of their journey? In this case, it’s better to proceed with caution. For example, researching the brand’s beginnings could reveal more about their business plan and whether they’re reliable. 


The main thing to focus on is the back of the bottle. The packaging contains all the information you require as it outlines which ingredients are included, and that will highlight whether the product does as it says. Insider has a list of the best nutrients if you want inspiration, but the three main ones are:

  • Glycerin 
  • Hyaluronic acid
  • Petrolatum

All of these work to retain the water in your skin and prevent it from drying out and becoming blotchy. For instance, petrolatum creates a layer over the pores that stops the moisture from evaporating quickly. Hyaluronic acid has similar effects, but it’s also effective at boosting collagen levels, the hormone that leaves skin firm and elasticated. Conversely, you should swerve the ingredients that are proven to do more than good, such as silicones and mineral oils.

You may not need to hold the item in your hands. If the advert focuses on a nutrient that you already know isn’t a miracle cure, the odds are high that it isn’t a suitable moisturizer.


Sellers want you to act quickly. When you do, there’s less likelihood you’ll do analysis and gauge whether the cosmetic is worth the hassle. They rely on your emotions and scaring you into making a fast decision. By exercising patience, you can wait and see if the product is useful, and you can do it through your friends and family.

Letting other people test the lotion is an excellent trick as they’ll report back and give you the down-low. Even if you don’t think they’ll advertise the drawbacks, the answers are literally all over their faces. After all, you should be able to tell if their new routine is having a positive impact on their skin.

Reviews are handy, too. Of course, they must be from a third-party and unbiased. If you read them on a supplier’s website, you’re bound to miss crucial information.


The grass is always greener on the other side. Therefore, when a new product hits the shelves, you can’t help but feel the urge to try it out since it could take your skin care routine to the next level.

Your moisturizer of choice works now and you’re happy with it, yet you could be even happier. A tip you should keep in mind is that contentment is hard to find. Once you do, you shouldn’t throw it away on the off-chance the item will make your skin 1% healthier. It may work well. Still, until you’re ready to jump ship, there’s no reason to join a fad.

Part of your beauty routine is mental, which is why you shouldn’t underestimate the effect of happiness.