Active Wear and the Sneaker
by Veronica Iannuzzi
In a market where fashion and retail are struggling to maintain sales and resonate with buyers, there’s one trend that people are embracing: active wear. This new movement is the fastest growing niche in the industry and it’s quickly becoming a staple in every brand and in every collection. Whether it be a chic pair of track pants or a fashion-forward sports jacket, active wear is making its way out of the gym and stylishly onto the street.
Not only are we seeing active wear pieces amongst different collections, but we also have new designers working solely with the style and the results are interesting. An example is an L.A.-based brand named Koral. Their goal is to create high fashion active wear for active people; however, their customers are often seen sporting their pieces out of the gym as well. Koral plays with spacey-looking prints and striking patterns which lends statement-making appeal to their clothing. One particularly intriguing piece is their Tempo Zip Up Jacket. This bomber-looking style is a shiny green piece that can transition from the gym to a Sunday brunch, and herein lies the fun way we can pull off active wear – how we incorporate these sporty separates into distinct street wear. This trend allows the brave to pair track pants with a blazer or a sporty bomber jacket with skinny jeans. The results are cool, endless, and most importantly, fun.
In all the creative and unique ways we can play with and incorporate active wear into our everyday looks, the piece that’s really having a moment is the sneaker. Just a few years ago, the sneaker was arguably designated to a very select part of the fashion world. The style wasn’t seen as a chic addition to an outfit, but that’s obviously changed. The laid-back, effortless feel of the sneaker is what defines its statement-making appeal. There’s something to be said with pairing a sneaker with a blazer, or adding it to a maxi dress for a playful contrast. People are incorporating the sneaker to their style in distinctive ways, but we’re also seeing designers play with various silhouettes and fabrics. Recent brands like Ash design their sneakers with high platform finishes, and Vince is creating sneakers made entirely of sleek, black leather. However, despite the polished and various renditions of the style, the sporty look still reigns supreme. The classic Adidas Stan Smith is a unisex piece and people are pairing it with the most refined of looks to the more dressed down. Converse is another model whose Chuck Taylor sneaker remains so timeless that anyone can wear it and pull it off easily.
With that being said, active wear is more than looking put together at your next yoga or kick boxing class. It’s about taking that stripped down look and turning it into something that’s seemingly effortless yet really contemporary.