Aiayu was founded on the principle that true beauty is a reflection of an object’s integrity. Their goal is to redefine luxury by merging nature’s best materials with exceptional craftsmanship and simple Scandinavian design.

Aiayu’s journey began in Bolivia, where their founder was deeply inspired by the local people’s knowledge and skill with llama fiber, a truly phenomenal material that was little known to outsiders. This experience motivated her to start a company which would respect and sustain nature, its materials, and the craftspeople who have been the caretakers of these materials for generations.
Sustainability has been at the core of Aiayu since our inception. It began with an intuitive conviction that it only made sense to produce things respectfully, responsibly, and conscientiously. It is not something we have tried to retroactively work into our business model along the way.

We have developed a set of principles which guide how Aiayu reduces its ecological impact and betters the lives of each person involved in making our products. We have determined these to be; designing items that are made to last, sourcing nature’s best materials sustainably, responsible and craft-focused production, and less waste.

After 15 years of commitment to these values, we are proud of our evolving legacy of social and environmental sustainability.