A few days ago, all eyes and iPhones were riveted on London for the presentation of AW15 men collections. The capital of menswear is not only renowned for its Savile Row tailors, but also for its young creative talents. To celebrate the country’s rich tailoring heritage and to promote its emerging brands, the British Fashion Council successfully established LC:M as an important biannual event.

Here are my favorite AW15 men collections hailing from London.

By Elisabeth Labelle


Pringle of Scotland

Pringle of Scotland AW15

Founded in 1815, Pringle of Scotland is an iconic knitwear brand that became famous for its technical innovations over the decades. This season is no different as creative director Massimo Nicosia used 3D printing and mixed knitwear with tailoring.


E. Tautz

E. Tautz AW15

According to designer Patrick Grant, this collection is the most personal he has ever done. Inspired by the middle class of the 1960s, he recreated the grey palette of old photographs and the oversized proportions of the typical Northern England men of this decade.




Since 2009, Joe and Charlie Casely-Hayford turn street wear and tailoring into multifaceted collections. This time, the father and son duo was inspired by runaways, which led to the layering of formal and casual clothes. In terms of color, the black and white palette clashed with flashes of orange, blue and pink.




Saif Bakir and Emma Hedlund – the Swedish designers behind CMMN – first worked together in Paris as Head of Design at Kanye West’s studio in Paris. Established in 2012, their emerging label is influenced by youth sub-cultures and offers standout pieces made of quality materials.




YMC is probably the most laid-back collection of my selection. Denim and hoodies were spotted on the catwalk while designer Fraser Moss also presented his own rendition of the trackpants. If I usually despise the use of hats in runway shows, I have to admit that they added a somewhat formal touch to the casual outfits.


Photo Credit: Catwalking.com