You can find the operations of Danish clothiers By Signe in a cozy residential neighborhood of the seaside town of Frederikshaven, Denmark. Inspired by her yearning for the comfort of childhood clothing, the brand was founded by head designer Signe Roedbro just last year and operates with only a small team.
With the intimate crew carrying out everything from design to debut under one roof, By Signe has mastered minimalist Scandinavian design and the Danish concept of hygge. Pronounced hoo-gah, hygge
is a uniquely Danish idea that has no equivalent phrase in English, but can be roughly translated to “providing physical and mental comfort”. Keeping this definition in mind, the notion might be best understood through the work done at the By Signe studio.