The Problematic Embroidery Trend

The appeal of “handcrafted” and “cultural practice” on labels By Brenda Odria In purchasing a shirt that was on sale and showing my mother, she subsequently refers to it as my “mexican shirt.” For these reasons, I became aware of the...

Banish Your Winter Blues With Serious Pampering

  Winter, as the noble Stark family says, is coming. We could all do with a little pampering to get through the colder months, and we definitely all deserve that. But let your imagination run wild for a moment – what would you treat yourself to if...

Do you want to surprise your man? Wear a corset!

We all love surprises. And men are no different in this regard. It is good to add small pleasures to our days on a regular basis, otherwise our lives will be dull and boring. There are different ways for surprising our partners. We can plan a spontaneous...

Multicultural Connoisseurship in The West

Habits of consumption through the Western lense By Brenda Odria   On my recent return to the motherland in Latin America, I experienced for the first time the significant culture shock between my current life in The West and childhood in a third...

How Online Shopping is Supporting Fast Fashion

A look into #haul videos and their impact By Brenda Odria Remember last night when you unknowingly spent an hour scrolling on your favorite retail website? Loading up your cart with 22 items either to close the tab or actually purchase it? For people around...

Protoprojects FW2018

PROTOPROJECTS is an art project, which pursues the idea of mixing distinct cultures like Japanese and European in order to get to harmonious integration and synthesis of opposites. Combining traditional and modern techniques, eastern and western aspects of...