VALAIRE’s Oobopopop LOOKBOOK

Valaire unveils its new clothing line with a photo series worthy of the big leagues. The creative and skillful team transformed what could have been a simple merchandising lookbook into a complete fashion experience. Lead by producer Shaida Missaghi, the...

Stylein SS17

About : Stylein is a Swedish fashion company launched in 2001 by founder and Chief Designer Elin Alemdar while she combined work as a stylist with studies at the Fashion Institute of Technology (F.I.T.) in New York City. The first handmade collection was...

An Ode to Simplicity – Betina Lou FW2016-17

An Ode to Simplicity  By Veronica Iannuzzi Betina Lou’s fall collection calls for minimalist silhouettes, neutral colours, and androgynous tones for a fashion-forward season.  Montreal arguably had one of its more beautiful and spectacular summers....

Mei Kawa SS16 – Blue Hotel

The collection embraces airy unisex clothing to ease the heavy summer heat in the city to both men and women, however this time highly feminine dresses gained ground in the lineup as well. BLUE HOTEL with its choice of fabrics and colors evokes the...

The Sept SS2016 Lookbook

THE SEPT is a young Munich based label aiming to create a collection of modern everyday essentials with a focus on refined clean design. It is the embodiment of simplicity and minimalism, basing the line on the perfect tee. With carefully selected materials...

Axel Arigato Women SS16

THE AXEL ARIGATO SPRING/SUMMER 2016 COLLECTION INTRODUCES FOUR NEW SIGNATURE SILHOUETTES TO SYMBOLISE A NEW ERA OF SKATE CULTURE-INFLUENCED ADOLESCENCE IN ALL ITS SIMPLICITY. WITH THE USE OF LIGHT COLORS AND HEAVY MATERIALS, ATTENTION IS DRAWN TO THE...