This season sees the launch of Dent de Man, an unconventional menswear label born at the meeting point of printed fabrics and traditional tailoring. Dent de Man helps its costumer’s break monotonous modern living by injecting newly uncovered, select 70’s African prints into time honored silhouettes. Each piece from the label’s first major collection presents a brand, which enriches new classics for men who are engagingly confident, but never cocky. Dent de Man’s prints are of vintage origins, created as far back as the 1830’s. Some already depict and reference the extinction of mystical creatures and believes it originated from Indonesia. Performing at Wembley Stadium and The Royal Albert Hall as the lead singer of Opera group Amore, Peter Baithwaite gives a master class in contemporary fashion. Each of Peter’s looks captures an attention to detail, originality and a sense of occasion; the founding codes of the Dent de Man brand. The Mallas Pointellés’ Blazer which Peter wore opening the FA Cup Final gave edge to an accustomed Opera performance and captured the 11 million strong television audience. Other performances at Downton Abbey and The Royal Albert Hall, where Peter wore the ‘Jarding Secret’ and ‘Mangues’ styles, collapse boundaries within men’s fashion, enlivening formal dress. Other fans of the brand include Brit Award nominated musician Labrinth, who wore a custom ‘Jarding Secret’ suit to the ceremony and featured heavily within style commentary and blogs as a result. Interviewed for GQ Magazine about standing as a forerunner in men’s fashion, he spoke of his confident choice to wear the suit and the extra confidence and presence it gave him. Dent de Man pieces are perfect for such an occasion, enriching the personality and individuality of its wearers. The first collection has captured the attention of a varied audience, and here lies its appeal. Model Ash Stymest recently wear a number of SS’13 looks for the ‘Save Wild Tigers’ charity campaign with Jamie Winstone. Featuring in Wonderland Magazine, the campaign highlighted authenticity of the brand, and gave voice to the charities cause. Perfect for stage or street-wear, these prints are not trend led, and so blur lines between formal and casual wear. Blogger Chris Chasseaud stole the heart of London Menswear Fashion week while also wearing the ‘Jarding Secret’ custom made suit. Featuring on the front page of the Independent On Sunday, and its supplements, Chris illustrated the potential of the young brand bursting with impact. Seeing the fruits of this collection men of all ages await the future of the brand, and trust its winning formula to become the modern gentlemen. With this great momentum Dent de Man cements itself as the answer to any man’s tailoring needs.