Drop Dead was founded in 2005 by Oliver Sykes, frontman of the British heavy rock band Bring Me The Horizon. With a headquarters in Sheffield, UK, Drop Dead strives to create unique, high quality, limited apparel and collectibles, inspired by 90s culture, life on the road and an ever-evolving taste in music, art and street culture.
The UK’s Drop Dead clothing rolls out new “Pipsqueak” sizing across their women’s range to meet growing demand from petite customers.
Sheffield, UK ? 10th October 2013 ? As part of their latest collection Drop Dead has introduced a new selection of “Pipsqueak” sizing within their women’s range. The new sizing has been created to meet the wishes, shouts, hollers and squeaks of the more petite Drop Dead fans, with two new variations being introduced to create garments proportioned for women 5ft 3″ and under. The first, “Pipsqueak Small”, is a petite size 4, whilst “Pipsqueak Medium” is a petite size 6. All other sizing remains unchanged with the “Small” being a standard size 8.
The new Pipsqueak sizing has been released throughout the new Summer Collection from Drop Dead. Key highlight pieces include the gold mesh Death Bed jumper with flocked back-print, the Woah Val cropped t-shirt with soft discharge front print and the Bitchcraft distressed denim dungarees with all over embroidered pentagram design. These can all be seen in the accompanying photo shoot, modelled by tattoo artist Hannah Snowden. The pipsqueak collection has also been seen on Hayley Williams, lead singer of Paramore.
Oliver Sykes, founder of Drop Dead, says: “Our fans are family and the new Pipsqueak sizing has been created to meet their wishes. We aim to make Drop Dead better with every collection and their feedback is always important in helping us achieve that.”
The Drop Dead Pipsqueak Collection, is available now both in the UK and internationally via the Drop Dead online store (dropdead.co) and at the brand’s London flagship store