Last week, I went to Montreal’s Fashion Week, where I have had the honor to gaze at Hip & Bone next summer’s collection. While I was trying to choose which designer’s work I would go see, I have decided to take the time to learn more about the designers.
The brand, which first appealed to me with its catchy name, caught my interest as I was learning a little more about the designers. Taking their inspiration in the worldwide history and in the soul of Montreal, Hip and Bone stands out from the other brands because of its love for leather, used in most of their creations. Offering ostrich leather and crocodile skin at a fairly affordable price and choosing from the bests cottons for their shirts makes of Hip & Bone a guarantee of quality and… well.. hip.
Carlos Fogelman and Frank Mesh are the founders of the brand, which was created in 2010. Having both grown nearby the textile industry, fashion has always been an important part of their lives. In only 18 months, Hip & Bone have accomplished the feat to be sold in many shops all around Canada but, also, to be available in the United States, the UK and in Japan. The brand is committed to the idea of creating timeless clothes, since they do not want to be attached to certain trends. The essence of their style resides in the attitude emerged from their non-conformist thinking.
I have had the chance to see their work at their show, taking place at the Arsenal for Montreal’s Fashion Week. It all started with a fast pulse video, bombarding us with war scenes and psychedelic moving colors. The astonishment lasted all show long. The playlist was a perfect combination of tuneful and conscientious songs, appealing to all generations but, mostly, making me sing and subtly dance…sitting on my chair. But mostly, the insightful clothes perfectly represented the young adult generation by offering a great variety of clothes adaptable for work days and nightlife. And I was even more impressed knowing this was their first Womenswear collection.
Also, I was particularly impressed by their manifest. It sounded to me as if their clothes were part of a big quest for the truth. This same truth humanity has always tried to approach, making horrible mistakes along the way. And then, I started to analyze their shirts, with those wonderful graphics, made in collaboration with different artists. Those upside-down eyes suddenly seemed like a big hidden message. The soldier reminded me of the second war (which make sense since Fogelman’s grandmother survived through the concentration camps). I then realized the brand was exactly what I love about fashion. Clothes are not meant to be only beautiful, they are supposed to make a statement about the person wearing it. They should be a reflection, by trying to reach the clients, of what society is. A portrait renewed every season to stay accurate.
Following is their manifest :
Written by Ruby-Maude