About La Collection

La Collection’s creative director Florence Cools, founder and visionary of the Antwerp born fashion house wanted to create a label that reached far beyond fast fashion and trends. It is a brand that leads and does not follow, but pioneers in timeless, impeccably executed pieces.

The brand’s ready-to-wear line interplays feminity with contemporary elegance. Silhouettes are sharp and structured, contrasted with flowing, draping lines. Understated luxury and classic tailoring are integral to La Collection’s core identity. The brands muted colour palettes come together to create versatile, trans-seasonal collections that effortlessly transition from day to evening wear.

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”Much of my inspiration for La Collection came from travelling, the people I saw in the streets, vintage photographs and clothing, architecture, details in paintings and different cultures around the world. The collection was mainly inspired by the feminine yet nonchalant attitude and details on the streets of Paris. I was also inspired by ideas in my head and the urge to express these wardrobe essentials that I would want to wear myself. In each collection my overarching focus is to create timeless pieces in high quality fabrics. I really want to support slow fashion and believe that it is much nicer to be able to continuously re-use clothing..”
– Florence Cools, Creative Director