The name of Mans comes from “Demans”, designer Jaime Alvarez’s German great-grandfather , who always dressed in made to measure tailored suits and transmitted Jaime the love for tailoring and for elegant suits with powerful colors and wide lapels that distinguished his personal wardrobe.

Mans is a prêt-à-porter brand searching for a new of made to measure tailoring influenced by the technique of Savile Road and the Japanese couture. These two references are present in all of his collections, where tradition and avant-garde get together in the form of cut and fabric innovation.

Mans is the sum of a new vision of masculinity where the classic tailoring merges with young subcultures in a constant dialogue of opposite extremes, connected to each other, in a quest for balance. Mans aims to offer a complete wardrobe, with basic and versatile clothes, for people with a strong personality.

The FW 2020 Collection showcases cuts that are fun yet symmetric, with neutral tones with a pop of color and pastels that make it the perfect combination for pieces that can be both worn by man and woman.

https://www.mansconceptmenswear.com/