The collection embraces airy unisex clothing to ease the heavy summer heat in the city to both men and women, however this time highly feminine dresses gained ground in the lineup as well.

BLUE HOTEL with its choice of fabrics and colors evokes the ethereal world of the sunny days of spring and summer. The lightweight and fresh, crispy materials mediate the relaxing still sparkling feeling of the summer city, while the palette of blue colors celebrate the proximity of water. The brand’s minimalism is refreshed by sartorial innovation, thereby strengthening the harmony of clarity and freshness.
The characteristics are forging in an exciting twist, absurd humour sways around the collection.

 

MEI-KAWA-SS16-campaign-1 MEI-KAWA-SS16-campaign-2 MEI-KAWA-SS16-campaign-3 MEI-KAWA-SS16-campaign-4 MEI-KAWA-SS16-campaign-5 MEI-KAWA-SS16-campaign-6

Photo: PÉTER HENCZ
Hair: CSONGOR BOZÓ
Make up: ÁGNES HORVÁTH
Models: PETRA DONÁTH, VIKTOR SZERI