‘NEW AMERICANA’ THE GANT RUGGER S/S 2016 CAMPAIGN – PHOTOGRAPHED AND STAGED BY ERIK WAHLSTRÖM C/O ACNE This season, we pay serious homage to the shirt, the icon that first put GANT on the fashion map. Born in 1949, it’s not only a shirt that’s rich in legacy but also innovation. The GANT Rugger Spring/Summer 2016 collection celebrates these signature GANT shirt details with a series of style experiments, breathing modernity and versatility into wardrobe mainstays.” Young, modern and always innovative. Precisely what the GANT RUGGER collection with its creative interpretation of American sportswear stands for. This season’s emphasis is on relaxed atmosphere and casual attitude combined with light colors. The looks were photographed by Erik WAHLSTRÖM, who also produced moving images besides the print motifs. Further information is available directly via GANT.