We are so enthusiastic about & OTHER STORIES, the new brand from H&M group. They present a new concept closer to high fashion. Few of their designers come from Sonia Rykiel and Lanvin design house.
The new clothing and accessories line top of the range meet with success everywhere accross the world. It is praised by the critics and the public alike.
Not so minimalist as their other brand COS but more luxurious than H&M, they found a new market opportunity, a new philosophy: invent your own look.
We really like their simple shape of clothings shown into a really delicate range of colors, but the key point of & OTHER STORIES is a refined and arty’s range of accessories.
Their website is also quiet fun by the total look on the front page but even better through the navigation designed as a digital mood board and inspirations panel.
Finally, their Tumblr blog offers fashion reports, street and lifestyle shots, overviews of fabrics, colors and sketchs boards, an easy way to enter into their sensitive fashion and arty universe.
Let’s adopt the aesthetic moods, let’s play and compose with this fresh and trendy accessories, just take a look, make your own story and share it to reinvent fashion.
– Marine Senges –