Shift, Elka Collective’s Autumn 20 collection January 25, 2020 SHIFT from Elka CollectiveShift is a conceptualised desire to have less impact on the environment. This range sees a shift toward more natural dyeing processes, reflected in the earthy palette. Opting for neutral tones where possible results in a less aggressive dye process and therefore is more ecologically responsible. Where possible, the selection of yarns are sustainable, ethical or recycled. This collection includes bold florals and earthy, delicate animal prints in uncomplicated yet distinctive silhouettes. Crafted in premium and considered fabrications, Shift recognises a need to slow down in such a fast-paced and often erratic digital environment.