Hosting your own photography blog is both rewarding and challenging in equal measure. On the one hand, you get to show off your work, your technique, your methods and your experience, and gain lots of useful advice, help and followers along the way. However, with so many people able to start their own photography blog, it’s hard to make yours stand out and look different. If you’re trying to start a career in photography, your blog is your best chance of winning work – so it needs to look professional. It needs to transcend the boundaries between an amateur doing it as a hobby, versus an expert looking to take on more work.
Think of any business in any sector, and they will all have their own logo. Yours shouldn’t be any different. A logo ensures that you look professional and like a real business. People will be more willing to work with you if they think you’re an established business, and not just someone having a go and playing with a camera. You can make your own logo using high-quality software available online – you don’t need to be a designer to make it look pro. The easiest way to do it is to make a mood board of all the images and styles that inspire you and go from there. Maybe you have one favorite photo, in which case, use this.
A good selection of photos
At one point, you probably had every single photo you’ve ever taken and ever liked on your portfolio or blog. When you’re starting out, it’s a good way to chart how you’re progressing and what to do next. However, by this stage, you need to be far more selective. Decide which photographs are worth including, and have a rationale to explain why it’s featuring on your blog. You could link to an external site, showing more of your work, but you should keep your blog’s focus on the pieces of work that really show off your style and your abilities. You should keep in mind the clients you want to work with, and aim to include photos similar to ones that you’d want to take for them.
An ‘about me’ and ‘contact me’ page
Many people omit these pages when they start their own blog. If you want to come across like a professional photographer, you need to include all the details that an established business would have. This includes everything from a contact number or email address, to a vague reference to where you live, or where you can travel to. Plus, including an ‘about me’ page gives potential models and clients a bit more background into your inspiration and how you’ve reached the level you’re at now.
A professional tone
While you might have started your blog as an online journal, documenting your journey through photography, by the time you start using your blog as a tool for recruitment, you need to have honed the tone. You should focus on being informative in your rationales and descriptions, keeping the focus purely on your work.