Style is, and should always be, personal. Yet, how can you have a “personal” style when you, yourself, have not made the clothes? When what you wear is a reflection of someone else’s creativity? Simply put, we are all more similar than we realize. Finding a designer whose clothes speak to us is the equivalent to finding a new best friend. For those stylish ones among us who do not create, but curate, you must set aside the urge to buy what’s trending and instead focus on staying true to yourself. There is no better style, after all, than yours.
Once you have nailed your own personal style, you can take it further. Fashion is a multi-billion-dollar industry, and it includes suppliers, designers, fashion houses, fast-fashion, and, of course, the influencers. Those of us who have managed to capitalize on our very own personal style and have used it to make a career. To do this yourself, follow these steps:
- Find Your Aesthetic
Unfortunately, when it comes to capitalizing on your sense of style, you need to do a lot more than put together a great outfit. Those who make money on their style need to be great photographers, marketers, bloggers, hustlers, and negotiators. They need to put a lot of effort into marketing themselves and creating value for their readers. Only once they have that following can they work for monetary incentive, and collaborate with brands. Only then can you turn your passion for fashion into a career.
- Build Your Personal Brand
You need to be consistent. You need to produce and share content regularly, and you need to communicate. That is why building your personal brand is probably the hardest and most difficult step. This is expounded even further with the recent changes that Facebook has made to Instagram and to its own platform. Engagement is low. Finding and connecting with new people is hard. Though they claim they have done this to give the average user a better experience, social media trends for 2018 also conveniently claim that free social media growth is dead. Brands are budgeting for a higher amount of social media advertising than they have ever before. Small accounts with talented artists are suffering, but all is not lost. You can still make it big, but you need to work slow, and you need to aim to create a genuine relationship with every new follower and every new reader you find.
- Collaborate and Have Fun
Of course, you don’t have to have hundreds of thousands of followers to start building relationships with brands. You could have a lovely stay at one of the stunning hotels in Suffolk, and write about your experience. Do this often enough, and soon enough you can begin to contact these hotels and ask for a discount for the publicity and the review. Some might say no, but some might say yes, and that sort of valuable review is how you’ll grow both as an influencer and as a businesswoman.
You can turn your style into a commodity. You can have people who love your look follow you. You can use this attention to provide further value and become a true influencer who is able to sustain her lifestyle through collaborations and brand advocacy. You can do it, you just need to work for it.