JEWEL RUE| Fashion jewelry for the minimalist hippie
Jewel Rue ( is an online brand and retailer of fashion jewelry based in Toronto, Canada. Our focus is curating fashion jewelry collections for a muse we coined as, Minimalist Hippie– a free spirited personality with a minimal, simplistic yet boho aesthetic.

We strive to have this vision reflected in our jewelry collections, website, social media pages. Our jewelry is minimal, simple, wearable, unpretentious and can be easily mixed and matched.

Although based in Canada, it was our mission to share our vision and style with the entire world and therefore we ship worldwide.


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