Since February 2016 nasire is joining two worlds with Zurich as the cradle of design and Marrakech as the center of production. Powerful, clear lines not only represent the design but also reflect Marrakech’s architecture. It is architecture, unlike fashion, that outlives short-term trends and this is why the classic and minimalist pieces are striving to take after architecture to outlive generations.

Architecture and its sharp lines are not only source of inspiration regarding the design. nasire aspires to share the same architectural vision when it comes to longevity. To live up to it, the carefully selected materials are being transformed into weekenders, overnighters, totes and laptop cases through elaborate craftsmanship.

The pieces are the tangible outcome of an incessant exchange of knowledge and cultural backgrounds. Through the conjunction of Marrakech and Zurich as places of origin, duality is the essence that inheres in every nasire piece.

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