The new spring collection by the clothing brand ODOR is inspired by purity and youth in the face of cruelty, a rare leave of absence and a breath of fresh air set against military battles, the frailty of youth, and extraordinary courage. The primary source was Peter Jackson’s documentary film “They Shall Not Grow Old”.

In their lookbook ODOR writes of salad days, infantile desires, and the dreams of youth. The history of the Great War and the romance of the war years, love and tragedy. The prototype for the hero was not chosen by chance, but was taken from a real person – a young Channel Islander, whom war had taken unawares into the very epicentre – into the heart of Europe. His carefree world was destroyed, but his memoires are vividly documented in his letters home. In them he describes the romance of the military life, day to day existence on the front line, and he also indulges his memories, and his nostalgia for home, whilst recalling love, and his carefree childhood. He documents his life, recording extracts from his recollections on scraps of paper, looking to leave at least some memory of himself behind. As in Jackson’s film the postcards and letters, free of censorship and with a whole sense of reality, form into a unified narrative. The brand tells of that time, and of an enormous tragedy, which has been undeservedly forgotten.

Style: Oksana Markina –
Photo: Roman Erofeev – @drunk_crucian
MUA: Julia Di – @ulidi_promakeup
Model: Kirill Bykovski (@agentmgmt) – @kirill_bykovski
Producer: Maksim Kurik (@kurikmaks)