Written by Morgan Leet
Woven throughout the clothing you wear is the intention behind it. What influences the design, who crafted the fabric, and the message it displays all work together to guide its principle. Clothing carries this intrinsic identity that can be incredibly powerful, if you choose brands with a meaning behind them. Many designers use their creations as a method of expressing their own identity and culture. It’s a form of storytelling in a way; using traditional techniques and fabrics to narrate, and bringing them into modern fashion. It can be used to celebrate vibrant histories, resiliency, and the rich beauty of a culture.
Inclusion and diversity within the fashion industry mean more of these stories being told, and by the people who live them. One of the many underrepresented groups across industries is Indigenous peoples. Although many traditional designs and techniques are taken from Indigenous cultures and used in the fashion industry, the brands that craft them are often not Indigenous-owned. This cultural appropriation disregards the meaning behind the symbols, stories, and designs. It not only takes away opportunity from an already oppressed group but also strips the substance from the fashion. Consider the countless patterns, stereotyped symbols, and fabrics that you see throughout the fashion industry. These are often sold by those who don’t have ownership over them, which is why it is vital to look beyond the label into the story behind the brand.
By supporting Indigenous, Native American, and First Nation-owned brands you can encourage inclusion, work against this co-opting of culture, and uplift authentic labels. Here are some that we love for their mission, intention, and practices.
With each collection, Evan Ducharme not only draws from his Metis influences but also creates a meaningful intention of what the pieces represent. His latest collection Atavism, explores the notion of clothing as a layer of protection. This two-pronged meaning is on one hand drawing from surviving against the elements, and on the other is about protecting against society. The layers of fabric throughout the collection are like layers of defense, a perfect expression of preparation for a harsh reality.
As a Metis artist with ancestral ties to the Cree, Ojibwe, and Saulteaux peoples, all of his collections act as a method of reclaiming Indigenous sexualities as well as traditions. The brand is non-gendered in its designs, models, and runways. The brand also has a deep commitment to ethical environmental practices, carrying respect for the earth throughout.
The designs are very contemporary, but the deep-rooted history and traditions are not lost in the modern take. Notes of Metis iconography and design craft his identity into the clothing. The delicate touches to overall minimalistic designs are beautiful and intriguing. To me, there’s nothing better than knowing who the designer is and what they stand for, and as an activist and talented creator, Evan Ducharme does not disappoint.
You may recognize Lesley Hampton’s designs from Lizzo’s Instagram when she wore their Forest Haze Bra and Leggings in a video. The brand is being seen in the spotlight like this more and more now, for its commendable practices, inclusion, and intention. Founded in 2016 by Lesley Hampton, the brand is Indigenous-owned and size-inclusive. She is an Anishinaabe designer, and from the beginning always expressed and connected to her Indigenous roots through her designs. She started the brand with the intention to change the industry and break down preconceived notions of what Indigenous designs are. Some of her items celebrate her culture with traditional beadwork and designs, while some are simplistic and colorful. What I love most about this brand is that it’s not just one thing. While many people stereotype and put cultures in a box, Lesley Hampton’s range of styles and items works against this idea.
The brand also actively works to increase representation throughout industries through providing mentorship opportunities, support, and donations to organizations. They also practice slow fashion and sustainable practices, which increases production times but makes the quality worth the wait by far. They are overall committed to creating a safer space for the next generation by giving back, uplifting other Indigenous women especially. This is how real change happens in the future, by creating more and more opportunities.
Founded by Angel Aubichon and Alex Manitopyes, the idea of this brand came when they noticed an increasing amount of cultural appropriation in the fashion industry. It takes clear inspiration from traditional Indigenous designs, using jewelry as a form of expression. It features bold earrings, necklaces, and bracelets that act as statement pieces for your wardrobe. Many have stunning beadwork and embroidery, all using traditional techniques and methods.
The beauty of this brand is that there are stories within almost every piece. Floral designs represent medicinal flowers that grew where Aubichon was raised, carrying with them a powerful intention of healing. Bison horns that are seen on some signify abundance and sacred life. There are many more throughout, all teachings that make their designs unique and intensely meaningful.
This Native American fashion brand and Indigenous artist collective was founded by Bethany Yellowtail, who grew up in Crow Nation. It is more than just an apparel brand, it is also a collective created to support Native Americans, First Nations, and Indigenous entrepreneurs. It employs dozens of Indigenous artists and fundraises for various women’s rights movements to support diverse entrepreneurship. B.Yellowtail also carries Indigenous beauty and lifestyle products, as well as handmade jewelry.
As a powerful activist, Bethany’s personality is well-known and also can be seen clearly in her designs. The powerful sense of history and tradition in them as well as the soft color scheme throughout gives a sense of the compassion and strength that she has. With her own beautiful designs, and the elevation of other creators, the brand she has created is truly one of a kind.
Ataumbi features jewelry collections that are like forms of wearable art. Each is crafted uniquely and rooted in tradition. The metals signify a resiliency and strength that is undeniable, relaying the narrative of the Native American culture. The pieces aren’t minimalist or dainty, but yet still carry with them an elegance.
The artist behind the brand, Keri Ataumbi, uses Kiowa materials to create these modern designs. She doesn’t just work with metal, but also materials like bison horn and porcupine quills. It results in stunning work that has been featured in museums and collections around the world, and her pieces being featured in major publications like Vogue. Undeniably creative and significant, the craftsmanship and storytelling are what set this brand apart.
If you want to find more ethical, diverse, and sustainable brands to support, make sure to read 7 ASIAN OWNED BEAUTY BRANDS TO SUPPORT and THE CONFIDENCE OF CLOTHING.