TTSWTRS
TTSWTRS, a globally acclaimed fashion brand, was conceived in 2013 by the visionary Anna Osmekhina, an accomplished costume designer and stylist. Over the decade, the brand has established a significant footprint in the fashion world, becoming a go-to choice for fashion insiders and a staple on the red carpet and fashion events.
TTSWTRS strikes a unique balance between simple and complex aesthetics, creating clothes that can easily blend into casual wardrobes yet stand out with their distinctive design. The brand flourishes in the “haute mess” niche, offering stylish, laid-back athleisurewear as a refreshing alternative to the conventional overdressed fashion scene. An additional forte of the brand is its couture line, offering limited, remarkably unique pieces per collection.
The brand has become a household name for its intriguing concept of creating an optical illusion of the naked body adorned with tattoos. This signature style merges basic colors and simple-cut clothes with tattoo illustrations or other distinctive prints. The TTSWTRS pieces have graced celebrities such as Nicki Minaj, Kourtney Kardashian, Grimes, and many others.
The brand’s founder, Anna Osmiekhina, is also an ambassador for No More Plastic, a global non-profit advocating for ocean conservation and combating plastic pollution. Her passion for sustainable practices mirrors in her brand ethos as well.
TTSWTRS started its journey with the innovative idea of nude sweatshirts with tattoo imprints, catering to the need for comfortable yet stylish clothes for film sets. Its first collection was an instant hit, completely selling out at the legendary Parisian concept store, Colette, within a week.
Over time, the brand has evolved to incorporate technological progress and a futuristic spirit into its design DNA. This includes combining pure colors, quality materials, and well-planned cuts with daring prints and a visionary concept of clothing for the future.
TTSWTRS operates over 17 outlets in 10 countries and has expanded from a team of 5 enthusiasts to a workforce of over 100 people. The brand houses its own three-story factory that encompasses an experimental workshop, sewing, and printing production.
The brand’s tattoo designs are a collaborative effort with tattoo artists worldwide, including the likes of Nissaco, Ian Levin, Nikita Khomyakov, and Katya Ponomarenko. TTSWTRS also has a notable collaboration with DRESSX, the largest digital clothing retailer, showcasing an AR capsule.
