In the enchanting ambiance of Yama restaurant last Tuesday, the beauty world gathered to celebrate the latest innovation from Moroccanoil: the Moroccanoil Treatment Purple. This event was about unveiling the new product and highlighting creative collaborations that embodies the brand’s ethos.
Moroccanoil: A Legacy
Moroccanoil, renowned for its transformative hair and body care products, was co-founded by the visionary Carmen Tal. Tal’s journey began with a fortuitous trip to Israel, where she discovered the incredible benefits of argan oil. Inspired by its transformative properties, she embarked on a mission to bring the magic of argan oil to the world. Under her leadership, Moroccanoil has grown into a global brand synonymous with luxury and innovation.
Carmen Tal’s story is one of resilience and passion. Originally from Montreal, she has become an influential figure in the beauty industry. Tal’s dedication to empowering women extends beyond her products; she actively supports initiatives that promote women’s entrepreneurship and leadership. Her vision has not only revolutionized hair care but also inspired countless women to pursue their dreams with confidence.
Tal’s entrepreneurial journey began with one could say a ‘personal crisis’. After a hair mishap while traveling, she was introduced to a remarkable oil treatment that restored her hair’s vitality and shine. This serendipitous encounter with argan oil sparked an idea. Tal recognized the potential of this natural elixir and, driven by a desire to share its benefits, she co-founded Moroccanoil in 2008. From its inception, Moroccanoil aimed to create high-performing, easy-to-use products infused with argan oil, setting a new standard in the beauty industry.
Moroccanoil’s success was swift and impactful. The brand’s signature product, the Moroccanoil Treatment, quickly became a cult favorite among beauty enthusiasts and professionals. Its unique formula, rich in antioxidants and nourishing properties, transformed hair care routines, providing a solution for dry, damaged, and frizzy hair. The Treatment not only restored hair’s natural beauty but also introduced a new level of luxury to everyday hair care.
Moroccanoil Treatment Purple
Over the years, Moroccanoil expanded its product line, offering a comprehensive range of hair and body care products. Each product, from shampoos and conditioners to styling tools and body oils, is crafted with the same dedication to quality and efficacy. Moroccanoil’s commitment to innovation and excellence has solidified its reputation as a leading brand in the beauty industry.
The Moroccanoil Treatment Purple is a groundbreaking addition to the brand’s iconic collection. Designed to neutralize brassy tones in blonde, lightened, and grey hair, this treatment offers the perfect balance of toning and nourishing benefits. Its formulation includes the signature argan oil blend, ensuring hair remains silky, smooth, and vibrant.
The launch event at Yama restaurant was a synergy between beauty and art. Carmen Tal and Julie Etienne were present to share their journeys and the inspiration behind their collaboration.
Collaboration: Moroccanoil x Mademoiselle Jules
To commemorate this new launch, Moroccanoil collaborated with Montreal-based jewelry designer Julie Etienne, known as Mademoiselle Jules. This partnership has resulted in the exquisite “Lev” necklace, a 24-carat gold-plated brass piece featuring a unique purple charm. The charm, inspired by the rich hue of the Treatment Purple, epitomizes elegance and style. This bespoke piece will be available online at MademoiselleJules.com from early June, offering beauty enthusiasts a chance to adorn themselves with a symbol of refinement.
The Moroccanoil Treatment Purple and the “Lev” necklace by Mademoiselle Jules are now available, inviting beauty and fashion aficionados to indulge.. This launch not only showcases the innovative spirit of Moroccanoil but also highlights the brand’s commitment to supporting artistic talent. Visit MademoiselleJules.com to explore the collection and embrace the sophistication that Moroccanoil brings to your beauty regimen. Use the code JULESXMO20 at checkout for a limited-time offer, and become part of a community that celebrates elegance and empowerment.
