GVASALIA, the Tbilisi-based footwear brand founded by Mariam Gvasalia in 2013, has become a vibrant emblem of youthful exuberance and sophisticated style in the fashion industry. With a focus on 100% genuine leather and handcrafted shoes, Gvasalia has not only made a mark at major fashion events such as Tbilisi Fashion Week and Mercedes Benz Fashion Week in Madrid but also caught the attention of high-profile publications like Vogue and Elle.
The brand is renowned for its unique and expressive designs, featuring asymmetrical cuts, bold colors, and a fusion of streetwear with formal and sporty elements. One of the standout features of Mariam’s recent collections is the integration of medical and life science themes—evident in shoes with stethoscope-shaped heels and prints inspired by microscopic images, a nod to her personal battle with leukemia and the profound connections formed through her recovery.
Mariam’s resilience and innovative approach have fueled GVASALIA’s popularity, especially among the local youth. Her designs encapsulate a dynamic blend of the informal and the elegant, making her collections a testament to her creative vision and her experiences within the vivid cultural tapestry of modern Georgia.
