Created in the summer of 2020 in the context of the COVID-19 period, NAP’s values are to take a breather, to relax, and imerse in comfort and aesthetic. The brand represents modernity, simplicity and design.
“Anytime, Anywhere, Take a Break” NAP is a home consumer brand with a core concept of constantly exploring the sensory experience in the living environment.
Being a high-grade loungewear brand, NAP is inspired by classic tailoring from a feminine perspective. Their signature elements range from skin-friendly fabrics, soft draping, and minimalist silhouettes. NAP is designed for ladies who love themselves, desire freedom, and are passionate about high-quality things. Concise, smooth, and multi-layered elements, NAP gives fashion a more delicate sense. It shift your focus away from the outside world, and turns to your roots to embrace your tranquil essence.
With the goal of enhancing the sense of happiness in the full-scene sensory experience, their fragrance care, apparel, footwear, and household products cover all the user’s home life scene needs.
