NOVO is a women’s fashion brand founded in 2014 by Amy Whitfield and Rebecca Ward, two friends with a passion for fashion that grew up together in North East England. The brand has provided occasion wear to customers all over Europe via online retail, having been worn by celebrities and featured in magazines. When the two founders welcomed Killian Keating and Leanne King on board in early 2020, together they decided to move the brand forward which resulted in NOVO becoming a slow fashion brand aiming to create premium essentials that can be worn every day for seasons to come while offering style guides that inspire women to take the reins of their wardrobes.
Since 2014, they have been designing occasion wear and serving numerous shoppers from around the world via their online retail website. In early 2020, they have decided to shift their brand strategy to wearability and longevity in clothing.
Committed to delivering affordable luxury while advocating a capsule wardrobe, Novo concentrates on limited style runs for each piece to make sure not to overproduce and be free from seasonal trends, making each piece work in your wardrobe every season, every year. Their premium essentials are closet staples that can be worn in different ways and for different occasions.
Novo aims to empower the modern woman, to adopt a timeless style and dress better with a focus on cost per wear to reduce the need to overbuy. Their minimalist approach manifests itself in their garments through use of timeless colourways, classic silhouettes, and natural fabrics that extend the longevity of wear for each garment.
