Conceived in the crucible of a politically tumultuous time in Ukraine, Zhilyova has grown from a homegrown startup to a renowned global lingerie brand, boldly transforming adversity into an engine for change. It stands as a testament to the visionary power of its founder, Valeria Zhilyova, who has effectively navigated the brand through challenges, always pushing towards new horizons. Zhilyova’s distinctive aesthetic, rooted in a symbiosis of technological futurism and fashion, sets it apart as a pioneer in its field. Their collections, inspired by the galactic, the scientific, and the gaming industry, are designed to be a journey of self-discovery and self-expression. They are more than just garments; they are a medium to explore and accept oneself, embracing all aspects of sexuality.
Zhilyova not only delivers exceptional aesthetics but also stands as an emblem for quality, diversity, and sustainability. The brand is acclaimed for its intricate designs, unexpected color combinations, and the integration of augmented reality technology, reflecting its commitment to innovative practices. The brand is also a trailblazer in championing diversity in Ukraine, embodying an ethos of self-love, and celebrating bodies in all forms. Furthermore, Zhilyova’s commitment to ethical production and resistance to overproduction and wasteful practices underscores its dedication to sustainability. The brand’s core DNA is an amalgamation of aesthetics, quality, and diversity – a trinity that ensures Zhilyova continues to break boundaries in the realm of lingerie, and indeed, in the fashion industry as a whole.
