Agnona SS20 Milan Fashion Week September 23, 2019 “An ode to Milan” For Agnona Spring Summer 2020 collection, Simon Holloway, the brands Creative Director, glanced back at Milan of the early80s, and its distinctive style. ‘I found a black and white picture of the opening of the first Memphis showroom, dated September 18th 1981, and I thought that really marked the era of the Milanese ready to wearsupremacy’ says Simon. ‘It was a very important moment for Milan, where you couldwitness the fusion of design and fashion, with all its exquisiteItalian fabrics, knitwear and craftsmanship’. The silhouette features important shoulders, pronounced waists and slouchy pants. Simon has tailored them in a contemporary way, using sporty elements, easing the fit and adding couturelike details. Still in the most luxurious fabrics, that are Agnona’s signature. A long pleated taupe trench coat is cut from the “real” silk dupioni woven on one of only four antique looms at the Lanificio Agnona. Light coats and gilets with the ease of a sweatshirt are tailored in double face cashmere silk jersey. From the Agnona fabric archives, a series of checks are woven in double face Century cashmere, silk and wool suiting and voile all worn together in a refined sartorial sportswear mood. Knits are clingy and gauzy in ultrafine viscose cashmere or slubby and textured in knit fabrics created on a state of the art punto tramato machine. Colours are raw and natural looking ecru, sage or taupe in cotton shantung and silk dupioni, sober and chic in greys and taupe, or they are Memphis inspired pastels for finer sleeker mohair fabrics. A bold contemporary new jewellery statement is crafted in sterling silver and gold. The form of the chains each inspired by the natural forms of individual stitches of yarn. This collection tells a Milanese story. That is also an Agnona story.