Anywhere you look, it’s apparent that skincare is a booming business. Statistics show that the American beauty and personal care market was valued at approximately 98 billion dollars in 2023. Some of the most purchased beauty and personal care products in the country include skincare and haircare items.
On average, skincare alone amounts to $492 per person annually, with women spending more, at an average of $600 annually. If you’ve been shopping for skincare products, you know that these numbers are likely even higher than what is reported statistically. While skincare products, treatments, and procedures can get pricey, they don’t have to be. There are ways you can save on your skincare routine and still look fabulous.
What are the Must-Have Skincare Products
With so many skincare products on the market, it can be hard to decide which ones you really need in your medicine cabinet, and which ones you may be able to pass on.
Here’s a quick checklist of items you don’t want to leave out:
- Cleanser
You need a cleanser to properly wash your face. Be sure to choose one that fits your skin type. This way, you can save a few dollars by avoiding products that are not going to work well because they’re not made for your skin type.
- Toner
After you wash your face, toner is used to smooth and calm skin. Toner contains ingredients that will replenish and restore nutrients to your skin. It can also help to diminish redness.
- Moisturizer
Moisturizers are another must because they prevent your skin from drying out. This leaves your skin hydrated and smooth.
- Sunscreen
Although some moisturizers include SPF, it’s a good idea to use regular sunscreen as well. This is even for days when it’s gray or cold.
- Exfoliation Products
While it may not be needed every day, it’s a good idea to have a product on hand to remove flaky and dead skin. This can lead to smoother skin and clearer pores.
- Serum
Serums are also another popular skincare item, but they are optional. Despite the fact that they are optional, they are among the most popular skincare products. Serums contain ingredients like antioxidants or retinol that can improve the skin’s texture and firmness. They can help to reduce the signs of aging, which is another reason why they are so popular.
What Makes Skincare Products So Expensive?
When you’re shopping for these products, you’ve probably noticed that some are more expensive than others. This has to do with advertising, marketing, and packaging. Weighted glass jars and gold-embossed pumps can certainly drive up the cost. Celebrity marketing campaigns also have an impact, as well as high-budget social media ads.
Some of the more expensive products may also use hard-to-find or rare ingredients, making them more expensive. But, buyer beware, just because there are rare ingredients doesn’t make one product more effective than another.
How to Save on Your Skincare Routine
You don’t have to break the bank to have good skin. Your skincare routine can be within your budget and still leave you looking fabulous. Here’s how:
Keep it Simple
Look at the products we mentioned above. These are the ones you should focus on to keep it simple and save money. If you have good skin, you may also want to skip items, such as serum, which can increase the cost of your skincare routine.
Use Less Product
Many times, people use more of an item than they really need. Use just enough to get the job done. This way, it will last you longer and save you money.
Shop Smarter
Drugstores are a good resource to find deals on skincare products. By shopping here, you’ll likely save a few dollars, which will add up.
Think Consistency
If you pay a lot of money for a product, you may use it sparingly because you don’t want to buy another one soon. But if you’re only paying $20, you’ll likely use it more frequently, yielding better results. Results from skincare products can take 6-8 weeks to become noticeable. So, if you are using the product as you should, not as a luxury, you’re likely to see better results.
Buy Larger Sizes
If you know you love using a product and don’t intend to change, consider buying in bulk. This can often save you money versus buying smaller bottles more frequently.
Look for Dupes
If you’ve had your eye on an expensive product, but don’t want to pay full price, look for a knock-off. Read the ingredients to see if they are similar, and give it a try. This can be a way to use a different product without paying full price.
Use Products Until You’re Done with Them
Many times, people will leave unused portions of products in a bottle and buy a new one. Be sure to use everything in the bottle until it’s completely gone. This way, you’re getting the most for your money.
What About Skincare Treatments?
Skincare treatments are also a popular part of people’s skincare routines. Many people turn to these treatments to look younger and reverse the signs of aging. But Botox, fillers, and other procedures can also get pricey. While some people may use credit cards for these types of procedures, there are other ways to pay for them. Health savings accounts and even medical loans can be helpful in paying for the cost of skincare treatments and plastic surgery. This helps to make these types of treatment affordable for everyone.
The Bottom Line
When it comes to skincare, be smart about your purchases and usage. Shop your favorite products in bulk and look for sales that can help you save money. Remember, fancy packaging and marketing are going to drive up the cost. Be consistent with your usage to see the best results.
If you are seeking treatments as part of your skincare routine, look for different ways to cover the costs so that you can have the best-looking skin without breaking the bank.
