4 futuristic chapters from the Apulian landscape.
The shape of things and landscapes seen from another point of view.
“Land(e)scape”, a future fantasy made in Puglia by Hevò.
Under the influence of Hevòlution and Hevòcation.
Chapter one
THE SALT DESERT
The Apulian desert is made up of salt and overlooks the Adriatic Sea. It is the largest in Europe and the second all over the world by extension.The sedimentary salt is located into the former seas in Margherita di Savoia; 4500 hectares of evaporating and salting tanks expanded for 20 km along the Apulian coast. It’s pure and colourless. However, sometimes it can take on shades of yellow, red, grey or brown.
Chapter two
THE ORANGE SEA
The mystery of waters changing colour, stretches of water whose colours vary from white to deep pink to bright orange, blending with the blue of the sky and the sea. Into the Salina in Margherita di Savoia the clear water from Apulian sea slowly changes its colour. At first it turns into a pale orange, then it becomes increasingly intense until it reaches an almost red tone. At the bottom of the basins there is a peculiar micro seaweed called Dunaliella Salina, able to live in high salt concentration environments. Its colour may vary in intensity from pink to brick red giving the water its typical reddish colour. A unique colouring visible almost all year long but especially during the warmer months.
Chapter three
THE CRYSTAL STONES
The future might look far away, but it is already here. This landscape seems to come from a planet and a time we don’t belong to. Made of bright and irregular rocks emerging just above the water level and get lost into the horizon where the sky seems to join the land through a wonderful game of reflections and refractions. Salt and water crystals, the shape of things to come.
Chapter four
THE SKY’S ON FIRE
Puglia is not only water and land but also and above all it is air. The colours of the sky, blue during the day, get filled with pink, indigo and purple shades. Sometimes the sun sets the sky on fire, when already beyond the horizon.The bright red fire makes the plain and the mountains of the immense Margherita di Savoia salt glacier even more surreal.
HEVŌ, an Apulian story Under the influence of Hevōlution and Hevōcation.
Martina Franca, Puglia. This is where HEVŌ is designed. A brand that treasuring a long company history, has catch the attention of an international public, more attentive and increasingly looking for tailoring yet current and comfortable items. Colours, lights and perfumes of Puglia give inspiration for each collection: blue sea, olive green, harvest yellow, white-trulli. The clean lines and the refined taste are for those who want to interpret with personality and a contemporary attitude the classics of men’s wardrobe thanks to a perfect choice of fabrics and cutting-edge treatments. HEVŌ’s classics have been re-visioned, boasting timeless silhouettes and colour palettes which transcend seasons and trends effortlessly. Fashion is fleeting, iconic style is eternal…
