Momma’s Blues presented their Spring-Summer 2024 collection, titled ‘Dolly Takes a Trip’ during the Paris Fashion Week. This pivotal moment marks a new creative journey for the designer Hala Mouawad, the driving force behind the brand.
Momma’s Blues is a celebration of reinvention and sustainability. At the core, the brand is all about merging and reworking vintage materials, breathing new life into discarded denim and leather. This eco-conscious approach not only reflects a
commitment to environmental responsibility but also adds a unique and authentic character to their garments.
Every piece in this collection is steeped in musical and cinematic references, anchoring the brand firmly in the realm of art and culture. The very name, ‘Momma’s Blues,’ is a nod to Townes Van Zandt’s iconic 1971 album, ‘Delta Mama
Blues,’ signifying a deep connection to the world of music.
With ‘Dolly Takes a Trip,’ Momma’s Blues invites us to embark on an imaginative journey through the heartland of America, guided by the indomitable spirit of Dolly Parton. The collection unfolds like a narrative, with denim, leather, and other fashion choices that harken back to the rugged charm of cowboys and the iconic style of Elvis Presley, painting a vivid picture of the American backcountry.
As the collection comes alive with these creations, we can’t help but feel the echoes of Dolly Parton’s storytelling, the romance of cowboys, and the rebellious energy of Elvis Presley. Momma’s Blues has seamlessly woven these cultural threads into their designs, creating an extraordinary tapestry of style and storytelling that captures the essence of a journey through America’s heartland.
For ‘Dolly Takes a Trip,’ Momma’s Blues has merged vintage materials, musical and cinematic influences, and a deep-rooted connection to iconic figures, resulting in a fashion collection that is both visually stunning and emotionally resonant. It’s a
testament to the power of fashion to tell a story, to transport us to another time and place, and to celebrate the enduring spirit of creativity and reinvention. Momma’s Blues has skillfully combined different elements to create a collection that is a
gathering of cultural references. It invites us to take a trip, not just through clothing, but through the landscapes of our imagination and the landscapes of America’s backcountry.
CREDITS:
Brand: Momma’s Blues / @mommasblues
Text: Martin Rybak / @martinmanuelry
Press Agency: @autrementpr
