How Esisi Iziegbe Teminere is Redefining African Fashion with AWE Clothng
For Esisi Iziegbe Teminere, the founder of AWE Clothng, fashion is more about identity, heritage and storytelling. It is a deeply personal journey—one that began in Nigeria, where she grew up surrounded by artisans, rich textiles, and a culture of craftsmanship. Yet, a frustration with ill-fitting, mass-produced clothing fueled her desire to create garments that honor both form and tradition.
Merging a background in marketing with formal training in fashion design, Esisi built AWE Clothng, a brand that reinterprets African heritage through modern silhouettes, intricate detailing, and sustainable craftsmanship. From her early experiments with Ankara accessories to her internationally recognized collections, her work celebrates the fusion of tradition and innovation.
In this conversation, Esisi reflects on her Nigerian upbringing, the pivotal moments that led to AWE Clothng’s creation, and the role of storytelling in fashion. She shares her insights on sustainability, breaking into global markets, and the inspirations behind her latest collection, Arcadian: One with Nature—a tribute to rural Nigerian landscapes and the artistry of Igbo Ukwu bronze work.With AWE Clothng gaining traction beyond Africa, Esisi remains committed to redefining contemporary fashion while preserving cultural narratives. Here, she talks about her journey, her mission, and what lies ahead for her brand.
Can you tell us about your early experiences with fashion? When did you first realize that designing clothes was your calling?
My name is Esisi Iziegbe Teminere, and fashion has always been an integral part of my life. Coming from a family of artisans—my grandfather was a tailor—I grew up surrounded by fabrics, sewing machines, and the artistry involved in creating garments. However, living in Nigeria, I often felt frustrated by ill-fitting, poorly made clothes that didn’t capture the beauty of our fabrics or my style. This frustration ignited a passion in me to establish a brand that honors exceptional craftsmanship while weaving in rich cultural narratives.
While my academic background is in Marketing (BSc, Delta State University, Nigeria), my love for fashion inspired me to merge strategic business skills with creative design. During my studies, I launched a small fashion accessories business, crafting Ankara and denim items like Peter-pan necklaces, hair ruffles, and cufflinks, which I sold online while leveraging social media for marketing. This venture provided me with valuable insights into the business aspects of fashion, particularly in branding, consumer engagement, and product positioning.
To enhance my technical abilities, I pursued an Advanced Diploma in Applied Fashion Design & Technology (Creative Product Development) at the Canberra Institute of Technology (CIT), where I gained practical experience in pattern-making, textile development, and garment construction. However, I soon discovered that fashion encompasses much more than technical skills; it’s about storytelling, cultural expression, and artistic innovation. Eager to refine my creative vision, I went on to earn a Bachelor of Fashion Design at Fashion Design Studio, Ultimo (TAFE NSW), one of Australia’s leading fashion schools. Throughout my studies, I became captivated by the concept of translating heritage, nature, and cultural stories into modern designs. My exploration of materials, silhouettes, and sustainability has led me to develop a fashion identity deeply rooted in storytelling and craftsmanship.
During my time at Fashion Design Studio, I came up with the idea for AWE Clothng, a brand that fuses African heritage with modern design. Drawing inspiration from my Nigerian roots and a passion for creating empowering garments, AWE Clothng caters to those who want to celebrate their achievements and personal journeys through fashion. Since then, my work has received recognition, with features in Scout Magazine (via a stylist) and Rebel Magazine (via a photographer), showcasing my distinctive approach to merging cultural craftsmanship with contemporary style.
With AWE Clothng, I strive to push the limits of design, ensuring that every piece tells a story, carries a legacy, and connects to our heritage. My journey is still unfolding, and I am dedicated to evolving as a designer, storyteller, and advocate for African cultural expression in the global fashion scene.
Growing up in Nigeria, what role did fashion and traditional attire play in your daily life? Were there any specific moments or people that shaped your appreciation for African craftsmanship?
Growing up in Nigeria, fashion was much more than just clothing; it served as a cultural language, a statement of identity, and a reflection of our heritage. From an early age, I was immersed in a world of fabrics, colors, and the artistry involved in garment-making. My grandfather, a tailor, would often let me watch as he transformed simple fabrics into beautifully crafted outfits. His commitment to precision and craftsmanship instilled in me a profound appreciation for the art of tailoring.
Traditional attire was a vital part of our everyday lives. In Nigeria, clothing transcends mere fabric; it embodies stories, history, and meaning. Each outfit is selected with care, whether for celebrations, family gatherings, or daily wear. The vibrant Aso-ebi worn at weddings, the intricately woven Akwete cloth from the Igbo people, or the regal Agbada and Buba donned by Yoruba men—all these traditional garments symbolize cultural pride and identity.
A pivotal moment that deepened my appreciation for African craftsmanship occurred during family celebrations, where my mother and aunts would don handmade, richly embroidered fabrics, each piece narrating a story of status, heritage, and creativity. These experiences made me realize that fashion was not solely about aesthetics; it was about preserving culture and expressing individuality.
As I matured, I became increasingly aware of the gap between traditional craftsmanship and modern fashion trends. I observed how mass-produced clothing often lacked the personal touch, intricate detailing, and profound cultural significance found in traditional African garments. This realization motivated me to establish AWE Clothng, a brand committed to redefining African cultural expression through contemporary designs.
Today, I weave these influences into my creations, merging storytelling, sustainability, and craftsmanship to design pieces that enable people to wear their history with pride.
Before founding AWE Clothng, did you pursue formal training in fashion design, or was your journey more self-taught and experience-driven?
Before starting AWE Clothng, I underwent formal training in fashion design to establish a solid foundation in both technical skills and creative thinking. My passion for fashion was ingrained in my upbringing, but I realized that to build a brand that could compete globally, I needed professional training that integrated design knowledge with business acumen.
My journey in fashion education began at the Canberra Institute of Technology (CIT), where I earned a Diploma of Applied Fashion Design & Technology, followed by an Advanced Diploma of Creative Product Development. These programs provided me with essential skills in patternmaking, garment construction, textile manipulation, and fashion business management. To further refine my design voice and enhance my technical skills, I pursued a Bachelor of Fashion Design at TAFE NSW – Fashion Design Studio, one of Australia’s top fashion schools. It was here that I delved into my creative identity, exploring African cultural narratives, innovative textiles, and contemporary fashion storytelling.
While my formal education laid the groundwork for my technical and creative abilities, my journey was also significantly influenced by practical experience and self-directed exploration. Prior to launching AWE Clothng, I experimented with fashion accessories, creating items such as Ankara fabric necklaces, denim-based designs, and handmade accessories, which I sold online. This experience highlighted the importance of engaging with consumers, telling cultural stories, and embracing sustainable design.
My journey in creating AWE Clothng has been a mix of formal education and hands-on experience, enabling me to develop a brand that beautifully combines African heritage with contemporary fashion styles.
You mentioned the frustration of ill-fitting and poorly made clothes as a driving force behind AWE Clothng. Can you share more about that turning point and how it led to the creation of your brand?
In Nigeria, fashion is closely linked to community, tradition, and identity. During significant events—whether weddings, funerals, anniversaries, or other celebrations—families typically choose a specific fabric for everyone to wear. This fabric, called Aso-Ebi, symbolizes unity and belonging, setting family members apart from guests, who usually don different colors or variations of the fabric.
Creating Aso-Ebi outfits involves taking the chosen fabric to a tailor, who customizes the garment based on individual body measurements and style preferences. However, a significant issue in Nigerian tailoring culture is the inconsistency in craftsmanship. Often, the final garment does not fit as anticipated—the proportions may be incorrect, the finishing may be lacking, or the overall silhouette may differ from what was requested. Despite paying for these services, many individuals find themselves disappointed, resulting in frequent disputes between clients and tailors.
This frustration marked a pivotal moment in my fashion journey. To avoid letdowns, many people would purchase extra fabric and hire multiple tailors to create the same outfit, hoping that at least one would meet their expectations. This experience prompted me to question why well-made, properly tailored garments felt like a gamble, pushing me to delve deeper into garment construction.
Simultaneously, I observed a striking difference when buying ready-to-wear clothing from international brands. Although these items weren’t custom-made, they fit surprisingly well and showcased excellent craftsmanship. I became intrigued by how these garments were structured, finished, and proportioned—despite not being tailored to individual measurements. This curiosity led me to dissect off-the-rack clothing, examining their seams, cuts, and techniques to grasp what made them superior.
My personal frustrations, cultural insights, and a keen interest in the technical aspects of fashion inspired me to seek formal training in fashion design. I aimed to connect the worlds of tailoring and ready-to-wear fashion, making sure that individuals—particularly in African communities—could enjoy beautifully crafted garments that fit perfectly and convey a narrative. This aspiration laid the groundwork for AWE Clothng, a brand committed to blending traditional African craftsmanship with international fashion standards, creating clothing that is both culturally meaningful and expertly crafted.
Your pieces, like the Nta Crochet Dress and Ute Structured Raffia Dress, reinterpret everyday materials into high fashion. Can you walk us through the creative process of transforming cultural artifacts into contemporary wear?
At AWE Clothng, we base every collection on cultural storytelling, and our latest release is no different. The Arcadian Collection started with specific design ideas, but our creative journey naturally led us to explore additional elements that enhanced the collection’s overarching themes of heritage and craftsmanship.
The Aya Maxi Dress, the first finished piece from the Arcadian Collection, truly captures the essence of the collection—drawing inspiration from the landscapes of Nigeria, its riverine areas, and the intricate artistry of Igbo Ukwu artifacts, which have been transformed into textile patterns. These patterns, especially visible in the scarves featured in the campaign, create a genuine visual language that ties the collection to its cultural origins.
In addition to the intended designs, two exploratory pieces—the Nta Crochet Dress and the Ute Structured Raffia Dress—emerged organically during our design process. Although they weren’t part of the original collection plan, they reflect similar inspirations that resonate with our central narrative.
The Nta Crochet Dress takes cues from the fisherman’s net, a vital tool in many Nigerian coastal and riverine communities, especially in fishing villages within the Niger Delta. The intricate looping technique mirrors both the delicacy of net-weaving and the textural patterns found in Igbo Ukwu bronze work. The Ute Structured Raffia Dress is inspired by the woven mats made from cane and dry grass, traditionally used for resting, gathering, and ceremonies in many Nigerian homes. Its design explores the relationship between raw natural materials and sculptural fashion.
While these two garments were experimental additions, they fit perfectly into the collection’s story—linking tradition with modern fashion. As we progress, the complete Arcadian Collection will further demonstrate how Nigerian heritage, landscapes, and artifacts shape contemporary design, especially through fabric patterns and sustainable textile selections. This campaign offers an initial look at the collection, emphasizing both the groundwork and the creative journey of our work. More pieces will be revealed, each telling its own story while staying deeply connected to the cultural expressions that characterize AWE Clothng.
Fashion is often a form of storytelling. What emotions or messages do you hope people feel when they wear your designs, particularly pieces from Arcadian: One with Nature?
At AWE Clothng, each design represents a dialogue between the wearer and their heritage, environment, and personal experiences. Arcadian: One with Nature transcends being just a collection; it embodies self-reward, individuality, and a profound connection to nature and culture.
With this collection, my aim is for people to experience a sense of achievement, self-expression, and appreciation for their culture. When someone dons a piece from Arcadian, I hope they feel: Empowerment & Self-Reward – This collection resonates with those who have put in the effort and wish to celebrate their successes. It’s about dressing for oneself, acknowledging one’s journey, and embracing personal triumphs. Connection to Nature & Cultural Heritage: The designs and materials in the collection draw inspiration from Nigeria’s landscapes, Igbo Ukwu artifacts, and traditional elements like woven mats and fishing nets. I want wearers to feel anchored in something timeless. Confidence & Individuality : Arcadian is crafted for individuals who celebrate their distinctiveness. The lively colours, striking textures, and detailed designs enable wearers to shine while remaining linked to something profoundly personal and significant.
Ultimately, Arcadian: One with Nature narrates a tale of heritage, sustainability, and self-expression. It’s for those who desire depth in their clothing—not merely as fashion, but as a representation of their values, accomplishments, and their bond with the world around them.
The Arcadian: One with Nature collection is particularly inspired by rural Nigerian landscapes and Igbo Ukwu art. Why was this theme important to you, and what message do you hope it conveys?
The theme of Arcadian: One with Nature is both personal and purposeful. Growing up in Nigeria, I was immersed in vibrant cultural traditions, skilled craftsmanship, and the stunning beauty of rural landscapes. These influences have shaped my creative identity and continue to fuel my passion for fashion design.
I chose to highlight rural Nigerian landscapes because they embody a world that is frequently overlooked in mainstream fashion. The charm of open fields, flowing rivers, village paths, and traditional homes is an essential part of our heritage.
The Igbo Ukwu artifacts, celebrated for their intricate bronze work and rich symbolism, have been woven into the fabric motifs of the collection to honor and reinterpret a historical legacy in a modern context.
The intricate details found in Igbo Ukwu artifacts showcase the remarkable artistry of ancient Nigeria. By incorporating these elements, I seek to connect the past with the present—providing a contemporary platform for historical narratives. Life in rural Nigeria is intricately tied to the natural world, evident in the woven mats crafted from cane and dry grass, as well as the fishing nets utilized in local rivers. The Nta Crochet Dress, inspired by a fisherman’s net, and the Ute Structured Raffia Dress, inspired by woven mats, beautifully embody this connection between people and their environment. This collection invites everyone to explore Nigerian history beyond common stereotypes. It aims to highlight the elegance, richness, and creativity of our culture in a manner that feels genuine, contemporary, and wearable.
With Arcadian: One with Nature, my hope is to foster a deeper appreciation for African craftsmanship and storytelling. I want those who wear these pieces to feel a sense of connection—to themselves, their heritage, and the beauty of nature.
Sustainability is a key part of AWE Clothng’s mission. Can you share some of the ways you ensure your designs honor both the environment and the artisans who create them?
My dedication to sustainability is deeply influenced by the traditional values of resourcefulness and craftsmanship that I observed growing up in Nigeria.
I focus on using natural, biodegradable, and locally sourced materials whenever possible. For instance, the Arcadian: One with Nature collection features durable raffia (a plant fiber) and cotton-based textiles that have a reduced environmental footprint. A key element of sustainability is the preservation and appreciation of traditional craftsmanship. AWE Clothng partners with local artisans skilled in weaving, dyeing, and handcrafting textiles. This not only helps to sustain cultural heritage but also creates fair job opportunities for these talented individuals. Instead of mass-producing items, AWE Clothng adopts a small-batch and made-to-order approach. This method minimizes fabric waste by producing only what is necessary, ensures superior quality control and durability in each garment and prevents the environmental harm associated with overproduction.
African designers are gaining more visibility on the global stage. What has been your experience breaking into international markets, and what advice would you give to emerging designers looking to do the same?
African designers are increasingly gaining recognition on the global stage, and while this shift is exciting, the journey to international visibility presents both challenges and opportunities. My experience in breaking into the global fashion industry has been shaped by a blend of strategic positioning, cultural storytelling, and adaptability.
One of the greatest strengths African designers possess is our rich cultural heritage. I discovered that weaving in elements of Nigerian craftsmanship, history, and landscapes—like the Igbo Ukwu artifacts, rural scenery, and artisanal weaving techniques—not only
distinguished AWE Clothng but also made the brand relatable and appealing to a broader audience. International buyers and editors are attracted to designs with a clear, authentic narrative, so I encourage emerging designers to embrace their roots while making them accessible to a global market.
One of my early breakthroughs came when international stylists and photographers featured AWE Clothng pieces in editorial shoots for Rebel and Scouted Magazine. This exposure positioned my brand in front of the right audience, generating organic interest from buyers
and fashion enthusiasts around the world. I advise designers to collaborate with stylists, photographers, and magazines that resonate with their vision—it’s a powerful way to build credibility without needing immediate retail partnerships.
Entering global markets necessitates a robust online presence. I have utilized social media and e-commerce platforms to showcase my designs, engage with international customers, and create demand beyond my local environment. By consistently sharing my process, inspirations, and the craftsmanship behind each collection, I have connected AWE Clothng to a global audience. I encourage emerging designers to invest in high-quality visuals to showcase their brand professionally and sell on international platforms that cater to African designers.
One of the major challenges in expanding internationally is managing production and logistics. From sourcing materials to shipping, some obstacles require strategic solutions. My advice to emerging designers is to start small, test different markets, and refine their supply chain before scaling up. Achieving success in international markets is not an overnight endeavor. It demands persistence, ongoing learning, and adaptability. Setbacks will occur—whether it’s production delays, soaring shipping costs, or market rejection—but remaining committed to your brand vision is essential.
AWE Clothng is still on this journey, and I am eager to witness more African designers claim their space on the global fashion stage. The world is taking notice—it’s time to step up and tell our stories.
What’s next for AWE Clothng? Are there any upcoming collections, collaborations, or projects that you’re particularly excited about?
We’re currently developing the Arcadian Collection: One with Nature, which has already started to attract attention, particularly with standout pieces like the Aya Maxi Dress. But we’re just getting started! This collection will grow to feature more bold and innovative designs inspired by the rural landscapes of Nigeria and traditional artifacts such as the Igbo Ukwu motifs. Our goal is to create a deep connection between nature, heritage, and contemporary fashion, offering our customers a collection that tells a visual story with each piece.
A major highlight of this expansion is the introduction of menswear. With increasing demand for designs that cater to both men and women, we’re launching pieces that celebrate African culture and craftsmanship for the modern man. These designs will maintain the same focus on storytelling and heritage while also prioritizing functional yet stylish garments for the active and intellectual man.
Sustainability will remain a core focus for AWE Clothng. As we expand, I’m dedicated to using eco-friendly fabrics and traditional craftsmanship in creative ways. We’re investigating new sustainable practices and partnering with artisans from various regions of Africa to produce limited-edition pieces that honor cultural heritage while reducing environmental impact.
A key area of interest is sustainable fabric sourcing—exploring recycled materials and biodegradable options that align with our mission of respecting both the environment and the artisans who craft our garments.
I am genuinely enthusiastic about the opportunities for collaborations with fellow creatives and brands that share our vision. As a brand, we are always on the lookout for partnerships with artisans, stylists, and designers who value craftsmanship, storytelling, and sustainability as much as we do. Collaborations enable us to create pieces that transcend individual contributions and help introduce AWE Clothng to new audiences. I also aspire to explore cross-industry collaborations that connects fashion with art, music, and literature, providing our audience with richer, more diverse experiences.
International expansion is a key focus for us, with new stockists and collaborations in the pipeline, especially in Europe and the U.S. As we enhance our digital presence, we are also considering pop-up events and runway shows in major fashion hubs to connect with our audience in a more intimate way.
The journey of AWE Clothng is just beginning, and I am excited to continue expanding the brand’s footprint, sharing authentic stories, and crafting beautiful, meaningful pieces that bridge the world with African culture and craftsmanship. With the introduction of menswear to our collection, we are broadening our vision and celebrating the diversity of our audience.
I want to take a moment to express my heartfelt thanks for the chance to share the story of AWE Clothng. At its essence, AWE Clothng is more than just a brand; it’s a tribute to our heritage, culture, and the enduring beauty of African craftsmanship. It embodies the celebration of individuality, sustainability, and the rich history we cherish, while also looking ahead with a vision of empowerment and creativity.
Fashion, in my view, is one of the most impactful forms of self-expression. I hope that everyone who wears AWE Clothng feels a deep connection to the stories that are intricately woven into each piece. Each garment represents not just a design, but a testament to strength, heritage, and the aspiration for a brighter, more inclusive future.
As we move forward, I’m thrilled about the possibilities for collaboration, innovation, and making a meaningful difference in the fashion industry—uniting sustainability, artistry, and community in ways that truly resonate with our customers.
Stay tuned! I am optimistic that the future will be filled with creativity, passion, and impactful collaborations as we move forward on this journey.
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