The Swimwear Brands That Will Make You Stand Out This Summer

Written by Morgan Leet

We relish in the days when we can unwind by the pool or jump into the salty ocean waters at the beach, soaking up the much-needed rays. There are so many things to love about summer; a warm breeze, the feeling of sun streaming down on your face, patio drinks, a nice tan. The excitement for the season means that it’s time to pull out your favorite swimwear or go shopping to revamp the most essential part of your summer wardrobe. The perfect swimsuit completes the glorious image of the upcoming months, so here are some brands that specialize in making that vision come to life. 

Jade Swim 

Jade Swim boasts a modern style with looks for a minimalist aesthetic. Although they have fairly simple designs, they are anything but basic. The unique details peppered throughout the designs adds a distinctive edge that elevates the simplicity. It’s best known for its versatility and is wearable from day to night. Their Ring Collection is especially stunning, with small gold accent rings on the straps that add that extra detail. Their other suits come in a range of bright and playful colors, including a sage green that everyone is loving for the summer.

Oseree

This Italian swimwear brand is known for its distinctive designs that contour to your body. Their name comes from the French word meaning ‘to dare’, and their newest collection proves this sentiment to be true. It’s filled with shimmering suits that balance the sophisticated designs with a bit of fun. The rich details of each piece make you feel luxurious and will make you literally shine bright. 

Tabacaru

These pieces are reminiscent of a lavish day lounging in the sun, images of a glamorous Old Hollywood pool party flying through your head. The intention behind the designs is to make every woman feel this magnificent when wearing their swimsuits, breaking through the self consciousness that often comes with wearing one. With an admirable mission and sustainable practices, the actual suits are just as impressive. The flattering cuts and classic designs will give you an elevated look this summer. 

FENDI

Fendi’s beachwear collection is timeless and elegant. They’re bright yellow and blue triangle bikinis scream summer, but the chocolate brown Lycra bikini is the real stand out. You can’t go wrong with the classic string ties and flattering warm color tone, with the Fendi lettering pattern. If you want to mix it up, their The Yellow Lycra bikini features the new “FF Vertigo” motif. Created in collaboration with artist Sarah Coleman, the new print adds a psychedelic element to their classic pattern.  

SIR THE LABEL

This Australian brand has had a laid back and beachy vibe since the start, but previous to this year did not include swimwear. The launch of their Spring Summer Swim ‘21 Collection marked their expansion into swim, featuring an array of endearing silhouettes. The brand was founded on Nikki Campbelle and Sohie Coote’s shared love for a ‘70s aesthetic, and although you see hints of this notgoia throughout their swimwear floral patterns, it is balanced with trendy touches so the retro vibe isn’t overpowering.