Veronica Beard has unveiled its Spring 2025 campaign, titled It Girl, featuring a collection that blends classic elegance with modern edge. Photographed by Terence Connors in Palm Beach, Florida, the campaign stars models Malika el Maslouhi and Louise Follain, who embody the collection’s themes of effortless allure and confident individuality.
The Spring 2025 lineup showcases the brand’s latest ready-to-wear pieces, handbags, and footwear, designed to capture the essence of the “It Girl”—a woman who exudes charisma and style. The collection emphasizes versatility, with pieces that can be mixed and matched to create looks that are both polished and relaxed.
The Spring 2025 collection features a range of silhouettes and materials designed to appeal to a variety of tastes. Standout pieces include: Knit halter dresses, pencil skirts, pedal pushers, and linen suits with a slouchy, casual fit. Mini dresses are paired with chunky sneakers for a modern twist, while silk gowns styled with flat sandals offer a more relaxed, elegant option.Denim takes a prominent role this season, with statement-making designs such as super-flare patchwork, perforated details, diamond laser patterns, printed paisley, and embroidered eyelet. Luxurious fabrics like black napa and gold full-grain leather add a refined yet wearable touch to the collection.
Accessories play a central role in the Spring 2025 collection. Key pieces include The Veronica Beard Boxy Shoulder Bag, a structured, timeless design, and the Veronica Beard Stash Bag, a practical yet stylish option for on-the-go wear. The Tia Jelly Heel, a sophisticated update on the classic jelly shoe, and the Rivera sneaker, available in multiple colorways, designed to complement the entire ready-to-wear collection.
The It Girl Philosophy
Veronica Miele Beard describes the collection as a celebration of “effortless confidence,” designed for the woman who knows who she is and isn’t afraid to show it. Veronica Swanson Beard adds that the “It Girl” is defined by her magnetic energy and unique style, which the collection aims to capture through its blend of classic and contemporary elements.
Alongside the campaign, Veronica Beard has launched the VB Style Collective, a group of influential women who embody the brand’s values of charisma, substance, and style. The inaugural members include influencers Charlotte Groeneveld and Grece Ghanem, florist Molly Ford, stylist Beverly Nguyen, poet Orion Carloto, and Ceremonia founder Babba Rivera.
The VB Style Collective will showcase the versatility of the Spring 2025 collection through custom social media content, curated “It Girl Edits” available online and in stores, and personal insights into their individual styles. This initiative highlights the brand’s commitment to celebrating diverse expressions of modern femininity.
