W.awake, a slow-fashion womenswear brand that believes in buying less and buying right. Welcome to the “awakening” fashion journey with W.Awake.
W.awake, a new version of W.cashmere, celebrates feeling confident in what you wear and who you are. Founder Sharon Wang came from a family that has been in the cashmere industry for more than three decades. It was through both nature and nurture that she learned about the importance of producing garments with high-quality natural materials that are crafted to last. During her years in building W.cashmere, she figured the creative process is the gateway to empower women through fashion. In Fall 2021, Sharon decided to elevate W.cashmere to W.awake, with a vision of creating cozy pieces that are timeless and chic.
W.awake focuses on three cornerstones: mindful design, sourcing of natural/recycled materials and eco-friendly production processes.
Mindful Design believes that when women feel comfortable with themselves, they would believe in less is more.W.awake prioritize creating with simple silhouettes, neutral color palettes and classic craftsmanship.
Material Sourcing: sources sustainable materials such as cashmere, wool, cotton, silk, bamboo, linen, and recycled synthetics. W.awake has been closely working with craftsmen from Japan to develop durable fabrics and committed to using at least 50% of natural/recycled fabrication in every collection.
Production Process: works with factories that align with sustainable production, ethical working environment and are in close proximity to our material sources to minimize the carbon footprint.
BRENDA S/S Pullover
W.awake’s “Stay Cozy, Stay Chic” collection presents rich tones of nature and warm shades of neutrals, which exude a sense of calm and relaxation. These versatile pieces source soft and cozy fabrics to offer a pure touch and gentle to skin experience, which are perfect for home, office and anywhere in between.
For more information on W.awake or to browse all current collections, please visit
www.w-awake.com.