Photographer: Sasha Gazdanova
Model: Marianne Golomb
Makeup Artist: Tasha Flyash
Retoucher: Natalia Cherkas
Typography design: Bgma.co.il
Interview : Sephie Shafran
Sephie Safran spoke with 49-year-old Israeli model and activist Marianne Golomb about changing age stereotypes in modeling.
Тrend for age modeling.
The cult of youth, in many respects deriving its origin from the patriarchal model of society, is now weakening. Women managed to win their right to naturalness in the beauty industry. One of the important results of this struggle is the phenomenon of age models: aging, as part of a natural lifestyle, is finally legitimized in gloss.
Nowadays, age is no longer a reason for embarrassment. It doesn’t mean that a woman needs to stop developing and taking care of herself or to enjoy life. On the contrary, people finally realize that life beyond fifty years exists – and the fashion role is to capture and convey these new moods and thinking.
Honesty.
Age models trend is just one aspect of the long-term trend towards liberalization of the fashion industry. It is based on a simple query: people now want to see themselves in advertising, and not some youthful ideal that they will never achieve.
Rather than being a supervisor, fashion now helps people accept themselves, open up, and feel beautiful regardless of age.
Mission.
Until now, youth has been a must-have component of female beauty. Looking forty was simply a crime against beauty, fashion, and most of the corporate culture. Gray hair by itself was considered a kind of a shameful vice, akin to neglect and untidiness.
Our basic goal is to change this attitude and rebuild the approach to the problem. We are trying to show that beauty lies beyond the “younger / older” dimensions. I would like people not to be afraid to grow old and cherish every hour of their existence. We have just the time of our lives and it’s reasonable to spend it on discovering and accepting ourselves in all types.
Cosmetics.
Many liberation activists believe that the use of cosmetics fundamentally contradicts the concept of self-acceptance. Personally, I don’t see this as a problem. The key task of the liberation idea is to learn to accept yourself, become truly free, and not just make such an impression. If you are able to get there simply by using a bit of powder, why not. On the contrary, in my opinion, there is no point in using makeup to hide your age and pretend to be who you are not. But correcting small details is completely fine. This is a personal matter for everyone.
Resistance.
The main opponent of the idea of age modeling, unfortunately, is still women themselves. In many of us, age rejection is “wired” so deeply that it literally doesn’t allow us to live – women spend all their time and money on “improving” themselves instead. It’s an endless race and a really heavy burden. And in their eyes, anyone who doesn’t try to compete is despised by default.
Unfortunately, the war with age is one of those fights man can never win. The only thing you can do is accept yourself and say that I am the same person and the same woman no matter how old I am.